Tesla cyber truck

Tesla unveils its Cybertruck, with a price starting at $39,90

Tesla likes to brag about racking up sales without a lick of advertising, but it's not averse to some product placement. Rapper Travis Scott has shared the video for "Gang Gang," and the car-centric video includes extensive, conspicuous shots of Scott and crew performing around (and occasionally using) both the

Cybertruck and the Cyberquad electric ATV. There's even a Boring Company Not-A-Flamethrower thrown in for good measure -- the supercars in the rest of the clip are practically window dressing in comparison.

Well, that depends on how you define an “order.” Musk was actually citing fully refundable $100 deposits, or 0.25% of the cost of even the cheapest Cybertruck. According to Edmunds, the average down payment for an auto loan is now 11.7%—so $4,670 for an entry-level Cybertruck. The low commitment raises questions about how many of those will turn into actual sales when production starts in late 2021. But the short-term PR boost was real. Tesla’s stock had recovered most of its post-Cybertruck nosedive within a few weeks.